Most website design firms in Connecticut will offer ebullient Perl based web design that is bright, colorful, and joyful and has the most appeal amongst its target audience. Bright colors appeal to a younger age group and mature colors appeal to a little higher age group of 35-55. Now most brands are eager to target the 25-45 year old male who has the spending power and demands the best products and services that can offer long term value.
Such a discerning audience set scours through the web in order to gain more information about the functionalities of the product and it is very important that you develop websites that can be navigated smoothly by the client. There should always be an input form in the left hand-side of the page where most people look at when they visit a website.
There are three kinds of approaches that are used by STEMDOT Connecticut in web design. One is the content led approach and other is the design led approach and the third is a mix of both. Content led approaches lead to the development of text heavy websites that stand a higher chance of ranking high in search engines as Google typically ranks websites with deep depth in content to a higher page rank as compared to those that have heavy flash animations. If you are selling apparel, toys, electronics, personal care products then a design led approach should be fine as you have to attract audiences and make them buy your products.
The age group of customers visiting such websites is from 20-40 as they have high disposable income and believe in living on credit and not saving much for the future as they as confident about their ability to earn in the toughest of markets. A hybrid approach to web design works when you are selling something like books or running a brokerage site wherein both information and graphics are important.
Real estate and investment companies usually take this approach and so do some yellow pages sites and directories that are in the business of disseminating information to users. This should be the aim of your business if you are trying to create a brand for yourself. If you are running the franchisee of a brand then there is no need to develop a separate website as just a microsite on the home page of the franchisor will do. Developing a separate website in that case would have certain limitations as you will have to stick to the colors, fonts and logos being used by the parent organization.