Sharepoint technologies have enabled websites to turn into portals overnight and offer customized content to every user. Remember users log into a portal while they only visit a website. This critical difference has altered the internet marketing landscape as targeting specific user groups has become a lot easier.
Earlier, when the web was not very popular, marketers advertised on traditional platforms to create the desired buzz for their brands not knowing whether the advertisement is actually reaching their target audience. But with web analytic tools like Onestat Enterprise, Web trends, Google Analytics and social media analysis tools like Radian 6 and Klout, marketers now know where exactly their money is going. Add to this the pay-per-click campaigns being run by facebook and the famous Facebook’ Stamp Ad system that targets users based on location, age, gender, interest, connections, community along with the Facebook Promoted posts have really made it easier for marketers to reach their target audience. Even with an ad-budget of a few cents a day you can kick start a marketing campaign that can usher sales growth for your enterprise.
Whether you entrusted with the task of creating a buzz around a page, mobile app or an event, Facebook’s famous Ad create tool will help you pick a goal and deliver the right combination of ads to get more FB likes, promote page posts, get more users on mobile apps, increase app-revenue and engagement and boost event attendance by a long shot.
Companies operating in this space have used Sharepoint to beta test their products and eventually improve the in-showroom car buying experience for users and involve customers in every stage of new product development.
This is an industry that has traditional used old-economy methods to reach consumers but has now realized that Share-point can be a great tool for reinforcing brand benefits and ensure top-of-the-mind recall that helps when a customer is inside a multi-branded large-format store or hypermarket
One of the early adopters of Share-point technology to market its intangible products, BFSI or Banking and Financial Services industry has found that social media platforms help increase engagement and brand loyalty in the long run.
This industry operates on a single-channel home delivery mechanism and has used Share-point to find new customers, induce impulse purchases, get brand reinforcement through re-tweets and build a strong user base. The augmented revenues then help them to create multiple sales channels
Both hotel companies and travel agents have used Share-point effectively for lead generation and brand building and even manage their reputation online in a cost effective manner.