You are not here to showcase the beauty of the website but actually earn money from it and therefore all your efforts should be geared in order to make your presence felt and introduce your application to potential customers on Twitter, Face book, LinkedIn, Slideshare, Quora, Gumtree, Squidoo and similar such forums where there are a lot of users coming everyday to witness user generated content that has become the norm for the industry in the past 5-7 years.
Application design has evolved a long way from the good old days of the early 2000’s when basic desktop applications ruled the roost and internet speeds were very slow. Now with 4G Wireless broadband being unleashed in all developing and developed countries, the laws and techniques of application design will undergo a change and so will the laws of attracting customers on to your website. Instead of the previous formula: “build it and they will come” has now changed to: “if the customer doesn’t come to you, you go to the customer” which is quite evident in the remarketing concepts used by e-commerce companies.
These companies drop in a cookie on the computer/mobile of every visitor and whichever website they open, the ad of the e-commerce company will always appear. These are obtrusive, irritating marketing tactics that reduce your brand equity amongst customer and make you appear as a hapless marketer. Instead, your advertising and branding efforts should be subtle and subconsciously create such a demand pull that your app becomes the most searched item on the web.
User Interface design has a godfather role to play in ensuring the success of a website or an application and this entails understanding the psychology of users who are either coming in as random visitors through word-of-mouth marketing or as serious users with a purchase intent coming from search engines or from any social bookmarking site like Digg, Reddit.
Wherever the users are coming from, ensure that the balance of colour and design in all four quadrants of your application page is equal and that users get to see a fresh, neat and clean landing page from where they can transact easily and find all the information they want quite easily. By simplifying the user experience or UX, you have to do a lot of introspection on your website and try to figure out which features are superfluous and which are not. So you now have a clear idea about the steps to take in order to get the best blackberry apps made by Stemdot Connecticut.
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