The design and construction of your website is the first thing people see and comment upon when they visit your website on the web. Website owners, in order to impress their customers and clients opt for websites that are too flashy and attractive and are low on navigation and usability. Usability is one of the most important and often ignored aspects of web page design. Small traders and merchants who get their websites designed with an eye on price fail to realize that in the absence of a thorough usability analysis their website will be nothing more than an expensive visiting card.
Most small business owners while getting their websites designed fail to incorporate their contact numbers or addresses in the web pages. Such errors defeat the entire purpose of web design and the net return on their investments is zilch. Most webmasters design their web pages with Flash and similar such tools to make their web pages attractive. Though the web pages look great the downside of such an effort is that the search engine spiders only follow links, text and images with alt tags and are unable to pick flash based pages. Some users do not have flash players installed in their PC and therefore skip these websites altogether.
Content is supreme and this is an aspect which is often ignored by web masters. Simple, crisp, keyword based content which can show up in search results is important if you have to justify your investments in website design. To get things right in this domain hire the best wordpress developers in Connecticut from our team and see the magic unfold.
Usability studies in web design highlight one important fact: the easier it is for users to find what they are looking for the higher the chances that they will buy and enquire. If your customers are unable to find their desired product or service then it is equally likely that they will not subscribe to your product or service. Web masters and website owners need to understand that in order to generate a significant return on their investment they need to focus more on ease of use rather than flashy design.
WordPress as a development platform has retained its relevance over time and will continue to stay on top as it has strong community based support in social media and other open source platforms.